Cargill Meat Solutions launched a specialty-meats brand called Rumba and needed a strategic partner (in collaboration with Cinco Strategy Group) to develop their pre-packaged and prepared meats product to be sold in supermarkets across the US. This division of the Rumba brand targeted emerging markets who were yearning for an authentic cuisine experience.
Everything from the photography to the color scheme was hand selected and developed with respect to the cultures this brand represented.
