About Us
Founded in 2001, Lucid is a unique architecture, branding and marketing consultancy founded upon the principle that a lasting brand impression is created once a human connection is made and memorable experience created. We believe that when architectural design meets marketing, the result is more compelling, complete and the experience more genuine.
We have set out to create clearer, more consistent, more intimate, and ultimately, more recognizable brand experiences by successfully integrating these disciplines.
For us, branding is a sensory journey that starts with people. We are marketers with an architectural and diversity point-of-view, based in practical application. This expertise allows us to conceive brands in multiple dimensions and with a special eye for texture, organizational relationships and sustainability.
We have integrated our design disciplines to ensure that once the brand vision is established, it is seamlessly applied across all mediums. We stand with our clients as partner, consultant, advisor, and brand guardian to create brand solutions that truly captivate those that experience it.
Architecture & Interiors
Design
Programming
Project Management
Schematic & Concept
Construction Documents
Space Planning
Interiors
Furniture & Procurement
Consulting
Way Finding
Environmental Branding
Branding
Research & Discovery
Brand Strategy
Brand Positioning
Logo Development
Naming & Nomenclature
Color System Definition
Brand Standards
Business Collateral
Key Brand Messaging
Marketing
Diversity Marketing
Franchise Consulting
Website Design & Programming
Marketing Collateral
Packaging
Exhibit Design
Signage
Sales Kits
Annual Reports
Printed & Digital Brochures
Retail Displays
Photography