About Us

Founded in 2001, Lucid is a unique architecture, branding and marketing consultancy founded upon the principle that a lasting brand impression is created once a human connection is made and memorable experience created. We believe that when architectural design meets marketing, the result is more compelling, complete and the experience more genuine.

We have set out to create clearer, more consistent, more intimate, and ultimately, more recognizable brand experiences by successfully integrating these disciplines.

For us, branding is a sensory journey that starts with people. We are marketers with an architectural and diversity point-of-view, based in practical application. This expertise allows us to conceive brands in multiple dimensions and with a special eye for texture, organizational relationships and sustainability.

We have integrated our design disciplines to ensure that once the brand vision is established, it is seamlessly applied across all mediums. We stand with our clients as partner, consultant, advisor, and brand guardian to create brand solutions that truly captivate those that experience it.

 
 

Architecture & Interiors

  • Design

  • Programming

  • Project Management

  • Schematic & Concept

  • Construction Documents

  • Space Planning

  • Interiors

  • Furniture & Procurement

  • Consulting

  • Way Finding

  • Environmental Branding

Branding

  • Research & Discovery

  • Brand Strategy

  • Brand Positioning

  • Logo Development

  • Naming & Nomenclature

  • Color System Definition

  • Brand Standards

  • Business Collateral

  • Key Brand Messaging

Marketing

  • Diversity Marketing

  • Franchise Consulting

  • Website Design & Programming

  • Marketing Collateral

  • Packaging

  • Exhibit Design

  • Signage

  • Sales Kits

  • Annual Reports

  • Printed & Digital Brochures

  • Retail Displays

  • Photography